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Jiraporn Taveeapiradeebuntip
Jiraporn Taveeapiradeebuntip
00:25 24 Sep 19
We have been looking for a web designer to take on a challenging custom build project for a long time. After being rejected by several other companies due to the complexibility of the build we were super lucky to finally have found Sarah from Webwise. Sarah was extremely good to work with as she actually listened to our needs and what we would like to achieve with our new website in regards to design and the custom personalisation part of our products. No challenge was to much for Sarah and the team and the outcome exceeded our expectation by far! The whole process was very organised and the communication could have not been any better. We can highly recommend Webwise to anyone with full confident you are in good hands. We are very thankful and looking forward to work with Webwise again in the near future.read more
Element Building Projects
Element Building Projects
03:48 04 Sep 19
We have worked with Sarah and her team at Sydney Webwise for several years and keep coming back to them because they are simply amazing! Sarah really gets us. She is super patient, extremely responsive, really pleasant to deal with and she genuinely cares about producing a great result for us. We've worked on creating and improving numerous websites and digital and other marketing material with Sarah and her team, and we highly recommend Sydney Webwise if you are looking for someone to deliver results with a unique and personal approach. Her team will give you honest and genuine advice that aligns with effective and creative web & digital marketing strategies. Thanks Sydney Webwise!read more
Illetes Swim
Illetes Swim
03:53 30 Aug 19
Would highly recommend the Webwise team for their dedication and support whilst launching our website and online shop. Could not thank them enough for all the hard work they put in for us. They give after support too so you are not left after without assistance, very professional and committed team, Wish you all the best and hopefully work together soon again :)read more
Lee Lucas
Lee Lucas
00:07 15 Aug 19
Have worked with Sarah for almost 10 years and can not recommend her enough. Sarah has some awesome ideas and the ability to make you look elite! Her portfolio of clients shows. High class professionalism!read more
Naomi Brand
Naomi Brand
00:39 12 Mar 19
Sarah at Webwise is amazing at what she does! I would recommend her to anyone looking to create amazing websites! Her knowledge, expertise and thinking outside the box is second to none.read more
Ben De Jonk
Ben De Jonk
08:56 24 Oct 18
I have dealt with Sarah now for all my hosting and website requirements for the last few years and she has always delivered great ideas and designed fantastic websites. I know the most difficult thing with my business is I am so busy and don’t have time to do the research. With Sarah I gave her my ideas verbally and some competitors in the area and she did the rest coming up with a great modern designed website. I would have no hesitation in recommending webwise for anyone looking for a great modern and affordable website. Keep up the good work!!read more
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Various types of file formats and extensions

05 Oct Various types of file formats and extensions

Most everything you see printed or on the web came from some type of image file. Each one is not created and used equally. The wrong format can produce a poor print quality or bad web image. Before we jump right into the different formats and extensions, lets first talk about what vector and bitmap are and how they are used.

Vector
Vector graphics, are well suited for logo designs and icons as they are made of lines and points, rather than pixel values. Vector files contain mathematical descriptions therefore when you shrink or enlarge a vector image, your graphic gets larger but you will not lose any detail or quality… that is how you can scale your graphic to the size of a building and it still look crisp! Adobe Illustrator is a widely use vector program (AI, EPS, PDF). Vector graphics are great for large print jobs such as signs, wraps and vinyls, as well as embossing, embroidering and engraving.

Bitmap
Bitmap graphics, are well suited for photographs. Bitmap files are also referred to as raster or pixel based files. Raster images are made from a grid of dots, where each pixel is assigned a specific single colour. Unlike vector files, when you enlarge a raster file you are stretching the actual pixels themselves, which results in a pixelated or blurry image. Raster images are typically used for photographs, digital artwork and web graphics (such as email, social media content and banner ads) One of the most popular bitmap programs is Adobe Photoshop (PSD).

 

Sydney_Logo_design_file_formats

 

AI (vector based)
AI is Adobe Illustrator’s native file format. You must have Illustrator to use or open this file type. Illustrator is the essential program used to create logos and graphics in. AI format also allows for multiple layers so your files can be fully editable. This is a vector based file perfect to send to your printer for large signs, wraps, embroidery, embossing, foiling, and special printing techniques. It’s always better to work with a designer who creates your logos in AI format, as this is the true professional program that a logo should be created in.

EPS (vector based/or Bitmap)
While some printers might request EPS files, you should be advised that the only true Vector EPS file is saved from Adobe Illustrator, and not Photoshop. As we have learned, Photoshop is a bitmap program, so EPS’s saved from Photoshop will not be true Vector EPS files. True EPS files are great for Vinyl-cutting and engraving. As a true vector EPS file will allow you to shrink or enlarge the graphic without lose of quality.

PSD (raster based)
PSD is the native file format for Adobe Photoshop. Photoshop files support multiple layers, thus can be fully edited with adjustments. PSD files are perfect for photo touchups, colour correcting, editing artwork for digital or print. If working with a graphic designer, your designer should never use photoshop to create your logos in, as this is not a professional logo program to use.

JPG (rater based)
JPG files are great for both web and print, however if printing you should always make sure your files are saved to at least 300DPI or higher. This format does not support transparency, as JPGs do not have a transparent channel and must have a solid colour background. JPG are also a flatten file format, meaning that you cannot edit the file, as the layers are not separated. JPG files are perfect for web. 

PNG (raster based)
PNG files have a built-in transparency, this allows you to save the file without a white or coloured background. This file format is perfect for photographers or bloggers looking to watermark their photographs. These are a flattened file, but since there is no background, it allows you to change the colour of the entire graphic to a single colour, with the use of a colour overlay. Png files are perfect for web use.