Element Building Projects
Element Building Projects
03:48 04 Sep 19
We have worked with Sarah and her team at Sydney Webwise for several years and keep coming back to them because they are simply amazing! Sarah really gets us. She is super patient, extremely responsive, really pleasant to deal with and she genuinely cares about producing a great result for us. We've worked on creating and improving numerous websites and digital and other marketing material with Sarah and her team, and we highly recommend Sydney Webwise if you are looking for someone to deliver results with a unique and personal approach. Her team will give you honest and genuine advice that aligns with effective and creative web & digital marketing strategies. Thanks Sydney Webwise!read more
Illetes Swim
Illetes Swim
03:53 30 Aug 19
Would highly recommend the Webwise team for their dedication and support whilst launching our website and online shop. Could not thank them enough for all the hard work they put in for us. They give after support too so you are not left after without assistance, very professional and committed team, Wish you all the best and hopefully work together soon again :)read more
Lee Lucas
Lee Lucas
00:07 15 Aug 19
Have worked with Sarah for almost 10 years and can not recommend her enough. Sarah has some awesome ideas and the ability to make you look elite! Her portfolio of clients shows. High class professionalism!read more
Naomi Brand
Naomi Brand
00:39 12 Mar 19
Sarah at Webwise is amazing at what she does! I would recommend her to anyone looking to create amazing websites! Her knowledge, expertise and thinking outside the box is second to none.read more
Ben De Jonk
Ben De Jonk
08:56 24 Oct 18
I have dealt with Sarah now for all my hosting and website requirements for the last few years and she has always delivered great ideas and designed fantastic websites. I know the most difficult thing with my business is I am so busy and don’t have time to do the research. With Sarah I gave her my ideas verbally and some competitors in the area and she did the rest coming up with a great modern designed website. I would have no hesitation in recommending webwise for anyone looking for a great modern and affordable website. Keep up the good work!!read more
See All Reviews

Benefits of Responsive Design


10 Apr Benefits of Responsive Design

Google displays sites it believes are authoritative and relevant. They measure relevance by analysing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

In 2013, only 6% of the Fortune 100 had sites that complied with Google’s Mobile requirements and had a site that was either mobile ready or in responsive design.  Compare that to today and you’ll find that over 87% of the largest businesses have moved into mobile-ready responsive design.  Further evidence shows that the number of connected mobile devices exceeded connected PCs as of January of 2014 and that continued growth would have mobile connected devices exceed the world’s 2014 population by 2019.

Whether your company has taken the plunge or whether you’re still sitting on the sidelines, it’s good to know the business benefits of making the move to responsive design.

Increased Conversion Rates

If you build it, they will come.  Building a better mobile experience – time and time again- is showing that consumers will convert.   One study from Aberdeen Group showed increases in brand awareness, increased revenue, better visitor to buyer conversion rates, more engagement and higher order value.

Further, Nielsen recently reported that 29% of consumers have done some form of online shopping on their smartphone.   It’s a number that’s sure to grow exponentially in the coming year.

If you’re selling or marketing anything online a better mobile and tablet experience will surely increase your conversion rates.


Less Cost


In a study conducted recently by Software Advice they indicated that 66% of customers will call a company if they find its website to be inconvenient.     Further, the most common website inconveniences cited were difficult or poor navigation, no clear search area and slow loading times.    The message here – create a better mobile experience and save on customer service calls.

Additionally, responsive sites are more likely to be easier to maintain, and therefore, less expensive.   The need for flexible, wrapping text means that more of the content can be maintained without the need for graphic artist intervention.

Having a website that is responsive in design means one site for all devices. No need for a separate mobile website build saving you money. Time is another important factor here, one website to update, host, market and maintain. Saving time equals saving money.

Better Search Engine Visibility

Google is now focussing on the user experience and wants to return search results that will enhance the user experience no matter what device they use. Websites that do provide a better user experience through well written content and a well-designed user interface across multiple devices including mobile phones and tablets will take priority in searches improving their Google ranking.

Additionally, with responsive design, your site has one URL.   This means that all of the goodwill and ranking you’re looking to drive can be concentrated there.  This breaks down a major barrier for SEO consultancies and makes your SEO program much easier to implement.

Finally, going back to user experience and conversion rates – a good responsive design will create a better experience, and therefore, shrink your bounce rate – a measure that indicates how many people see your first page and never engage.  Bounce rates are looked at closely by Google and are a key component to your ranking.



Tweet about this on TwitterShare on FacebookPrint this pageEmail this to someoneShare on Google+